"What if this just keeps getting worse?"
— The quiet fear most athletes over 40 carry every time they playYou've been riding your youth for years. After 40, the rules change. Now your body needs something different — dramatically more strength than you ever thought necessary.
| Your body | More bulletproof than it's ever been — harder to break |
| Your pain | Reduced to background noise — or gone entirely |
| Your game | Exploding again — the way you used to, without thinking twice |
| Your identity | From "the guy with the bad back" to the guy who never stops |
Most people settle for getting back to zero. This is what fifty looks like.

Three things that separate Be Stronger from everything else you've tried:
Most coaches underestimate how strong you need to be. You don't need to get a bit stronger. You need to get much stronger than most people realize they need to be — and that's a fundamentally different target.
That's where real pain relief lives, where joints become resilient, and where performance on the court reaches a level you'd stopped expecting.
The good news: when you know how to do it right, it's simpler than you think. I have a specific, proven system to get you there — progressively and safely.
Most professionals are trying to get you back to function — from minus ten back to zero. And honestly? That's not good enough. Normal function isn't exciting. It's barely a starting point, the way I see it. I aim much higher — and so should you. My goal is to get you thriving. Not managing. Not coping. Thriving.
And I see it happen constantly: clients who arrive in pain, talking about their knee, their back, their shoulder — and somewhere along the way, they stop talking about the pain entirely. They start talking about their game. About playing more, hitting harder, moving better. They didn't even notice the shift. That's what fifty looks like.
Every coach will tell you technique matters. What most of them miss is the combination: having a precise movement model, the years of mastery required to coach it well, and the determination to never compromise on it. Because bad technique doesn't just risk injury — it means every rep is building the wrong pattern and every session is working at a fraction of its potential.
When the movement is right, everything changes. Strength builds faster, joints stay healthy — and the precision you develop under the bar upgrades your entire motor system. It carries over to how you move everywhere, including on the court.
Be Stronger is built on the ingenious Starting Strength movement model — combined with a coaching process that goes deeper than anything you've likely experienced. I see what others miss. And I refuse to move on until it's right.
Founder of Be Stronger Online Coaching · Certified Starting Strength Coach
I'm not a professional athlete — and neither are my clients. I'm someone who loves sport, the competition, the community, the physical challenge — and the joy of pursuing mastery and precision in my game. And like you, I want to keep playing, keep improving, maximize my abilities on the court, and stay injury-free for as long as possible.
When I started playing recreational volleyball in Israel's third division, I had already been a serious strength coach and trainee for years. I came to the sport strong — and it showed. While teammates got sidelined for weeks, I'd shake it off. When I got hurt, I recovered faster than anyone expected. More explosive, more durable, more capable late in the game.
That wasn't luck. It was the direct result of being genuinely, systematically strong — and it's exactly what I build for the people I coach. Be Stronger combines the ingenious Starting Strength movement model with a coaching process I've developed specifically for recreational athletes who want to stay competitive, bullet-proof their body, and keep improving. I'm the first and only certified Starting Strength Coach in Israel, certified in the US in 2019.
What drives me is watching people arrive limited and leave thriving — not just pain-free, but stronger, more capable, and more alive in their body than they've been in years. Most rehab stops when the pain subsides. I think that's where it gets interesting.
This journey is designed to get you to a place where you can train independently — safely, correctly, and effectively enough to keep getting stronger without risking injury.
Intensive start · In real time
Every client starts the same way: with me, in live one-on-one sessions, learning how to perform the fundamental barbell movements correctly, safely, and precisely.
Typically 2–3 sessions per week · Usually 10–20 hours total · Complex rehab needs: 20–40 hours — the transition happens when you're technically ready, to ensure you can train safely and effectively on your own.
$1,800
Foundation Package · 10hrs of live coaching + full onboarding, movement & rehab assessment, and program design tailored to your needs and athletic demands
* Additional 10hr blocks available at $1,400 as needed — no re-onboarding required.
Your schedule · Feedback on every session
You begin training on your own — typically 1–2 independent sessions per week alongside one live session with me. You record each lift, I review your form and send detailed feedback and cues — ready to apply in your next session, and update your program accordingly.
As your technique and confidence grow, the live sessions gradually reduce in frequency — until you're training fully independently.
During the transition, you'll continue purchasing 10-hour live coaching blocks ($1,400 each) as needed — typically one or two blocks before moving to independent training with form review only. Live sessions remain available at any stage whenever something needs real-time attention.
$350/mo
Standard · Form review feedback on up to 2 sessions/week — delivered before your next session
$700/mo
Premium · Form review feedback on up to 4 sessions/week — priority response within 24 hours
See If It's a Fit
If you're still not sure this is right for you — or whether your body can handle it — this is the way to find out, without committing to the full program.
$150
No commitment · Decide later
A real assessment of your condition, history, and goals — then a hands-on first taste of the fundamental movements
If you continue into the Foundation Package, the $150 is credited toward your $1,800.